Sandra Napoli-D’Arco is president and founder of Snap-D Marketing, a professional service marketing firm based in Chicago. Sandra has over 17 years of experience starting, staffing and managing marketing departments. Prior to starting her own consulting practice, Sandra was the Director of Marketing and Communications at Freeborn and Peters, a 120 lawyer law firm where she led the firm’s marketing, business and client development initiatives. Prior to that, Sandra was in a business development role for Lord Bissell and Brook, a 300 plus attorney firm with offices across the globe. She was instrumental in the creation of the firm’s marketing program and managed marketing initiatives at the firm’s London office.

In addition to Sandra’s in depth experience in the legal arena, she has also led marketing and public relations initiatives for educational and financial institutions.

Sandra has won several awards for innovative marketing programs, including NCMPR’s Paragon award which recognizes outstanding achievement in marketing and communications and is the only national competition of its kind that exclusively honors excellence among marketing and PR professionals. With Sandra’s leadership, Freeborn & Peters was selected by American Lawyer Media’s – Marketing the Law Firm as one of the top 50 law firms in marketing and communications in the nation. Freeborn & Peters was one of only two firms on the list that were not in the Am Law 200.

Sandra has taught undergraduate Business Management and Marketing courses and is a member of the Legal Marketing Association, National Association of Marketing and Public Relations and Publicity Club of Chicago. She is a frequent speaker and writer on legal marketing related topics.

Sandra holds an MBA degree with a concentration in Marketing as well as a BA degree with honors in Corporate Communications from Dominican University. Feel free to contact Sandra at or 312-404-4985.