Category Archives: stregery

stregery

Implementing Ideas

We often hear that there are many excellent ideas circulated within businesses, but things fall short because everyone is too busy working and no one has the time to actually see the initiatives through to fruition. At Snap-D Marketing, this is what our clients find most helpful. Not only do we create a plan that will bring more business in the door, but we see the initiative through from idea inception all the way through to implementation and beyond.

We save firms time and money. For one of our clients, they wanted the associates and junior partners to get on board with marketing themselves and bringing in more business. The firm hosted numerous meetings with the associates and partners, but no change happened. Snap-D Marketing was hired and we kicked off the program at the firm’s partners’ retreat. We presented a plan and got everyone jazzed up. For the next year, we worked with all associates and partners closely with a combination of one on one business development coaching and group training. We even had some friendly competition between the lawyers. The end result? A business development firm culture where the lawyers were engaged and doing things leadership never dreamed they’d be doing. Furthermore, firm revenues increased by 30 percent. The associates felt valued and part of the team; they simply needed someone to teach them what they should and should not be doing. With the right tools and the proper follow up, this idea went from a dream to a reality!

stregery

Marketing During Covid-19

What You Must Do to Market Yourself During Covid-19

I’ve been asked a lot lately by clients and others “Should I market in these turbulent times?”
The answer is an easy YES! The time has never been better to market. Yes, things are different and yes, we can not go out and socialize in big groups with the goal of meeting everyone who is present. But, what we can do, is get creative. Everyone, no matter what industry has had to adjust and tweak the way they do business. But you know what? It’s OK, and it will be OK. Wondering some things that you can do instead of being face to face? Here is some guidance I’m providing to my clients:

1) Help meet current client needs
2) Work with your current clients and anticipate needs they don’t know they have
3) Explore and expand your pipeline of new opportunities
4) Think out of the box with your business development. Think: zoom webinars, podcast appearances, social media postings, a zoom networking group, reconnecting with past clients, law school classmates or people with whom you’ve lost contact, reach out to contacts through industry and trade associations and have a virtual coffee, offer board service, write thought leadership pieces, refresh your bio.

The possibilities are endless and are limited only by your imagination.

While business development needs to remain constant, your overall approach needs to be more deliberate.

If you need help with any marketing, business development or simply updating your bio, we are the “go to” marketing and business development firm and here to help.

stregery

How to Retain Millennials

How to Retain Millennials

Associate turnover at law firms can be as high as 25% annually. Not only is this an expensive proposition for law firms, but it damages client relationships and takes time and money to recruit, hire and integrate new attorneys into the firm. So what can be done?

Firm leadership is being more strategic about what motivates and inspires millennial lawyers and we’ve got the scoop!

1) We’ve heard over and over that Millennials want to feel supported, engaged, be allowed to develop skills, connect with mentors and receive meaningful feedback on a regular basis; all things that most law firms fall short on for one reason or another. So what’s the answer? Create a firm culture that not only meets these criteria, but a firm that creates a community of connectedness between associates, partners and staff. Some firms are creating separate “chill” rooms, gathering areas, and special events to promote this type of culture.

2) Millennials want to make a difference; so what not have a group of associates, partners and staff geared toward meaningful pro bono work? Not only are you doing good for others, but your associates are feeling good about the practice of law and guess what else? By doing pro-bono with others in the firm your creating the firm community as well. Check check!

3) Now for supporting, mentoring and training. Senior partners; listen up. We know you’re busy, we know you’re billing and trying to get new business, but remember when you were just starting out? Take the time to mentor your associates. How? Bring them to court with you, have them sit in on client meetings, have them come out on a new pitch. If you don’t want to be bothered, ask a junior partner to do it. This will offer huge rewards right back at you!

4) If COVID-19 has taught us anything, it’s that we can work in flexible spaces, have flexible hours and still bill on our files. I’ve been told from some of my clients that the flexible work schedule has really transformed some partners’ practices. They are spending less time commuting and fussing to get out the door and are getting down to work. If this is how some millennials prefer to work; so be it! We must be flexible and understand their needs.

5) Finally, but most importantly, we know that the practice of law is demanding, but everyone has personal lives as well. Associates and partner alike are more productive and happier when they are able to work efficiently while managing their personal lives. The firm’s that understand this are reaping the rewards, and ones that don’t, well, will be left in the dust!

We have extensive experience in onboarding and integrating attorneys into law firms. We’d love to help your attorneys get acclimated and have a long happy career at your firm!