What You Must Do to Market Yourself During Covid-19

I’ve been asked a lot lately by clients and others “Should I market in these turbulent times?"
The answer is an easy YES! The time has never been better to market. Yes, things are different and yes, we can not go out and socialize in big groups with the goal of meeting everyone who is present. But, what we can do, is get creative. Everyone, no matter what industry has had to adjust and tweak the way they do business. But you know what? It’s OK, and it will be OK. Wondering some things that you can do instead of being face to face? Here is some guidance I’m providing to my clients:

1) Help meet current client needs
2) Work with your current clients and anticipate needs they don’t know they have
3) Explore and expand your pipeline of new opportunities
4) Think out of the box with your business development. Think: zoom webinars, podcast appearances, social media postings, a zoom networking group, reconnecting with past clients, law school classmates or people with whom you’ve lost contact, reach out to contacts through industry and trade associations and have a virtual coffee, offer board service, write thought leadership pieces, refresh your bio.

The possibilities are endless and are limited only by your imagination.

While business development needs to remain constant, your overall approach needs to be more deliberate.

If you need help with any marketing, business development or simply updating your bio, we are the “go to" marketing and business development firm and here to help.