Who We Are
snap-D marketing, Inc.
Snap-D Marketing is a cutting edge marketing, business development and management consulting firm that helps lawyers, law firms, professional service firms and newly established and seasoned businesses grow revenue.
Whether you are an established firm, or a professional within a firm that needs clarity brought to your business development and reputation management, we are your “go to” full service marketing and growth revenue strategist. We specialize in business development, strategic planning, marketing/PR campaigns, social media, communications and digital marketing.
Snap-D Marketing understands what it takes to run a firm, a practice or a company. Working with you, we define your goals, identify the most efficient strategy and deliver results that provide visibility that drives the right type of business to you. With our years of experience working with lawyers, law firms and other businesses, we know what works and what doesn’t work. We provide you with straight forward advice that saves you time and money so you can focus on your business, and we can focus on how to get you MORE of it! From strategic firmwide services to specific campaign execution, each program is customized to you. We love what we do and it shows in your results.
About Our Founder
Sandra Napoli-D’Arco
President
Sandra Napoli-D’Arco holds an MBA, is a consultant and coach to law firms, professional service firms and businesses on strategic marketing, business development, social media and client development issues. She founded Snap-D Marketing in 2007, after leading in-house marketing, business development and client development initiatives at large, highly regarded law firms in Chicago, Los Angeles and London.
With a history and solid reputation of developing award-winning campaigns that create brand, marketing and public relations awareness, and a keen sense of business and passion for her work, she has helped hundreds of professionals generate millions of dollars in new business, while strategically creating and managing their public reputation.
It is this strong reputation and sought after knowledge that landed Napoli-D’Arco a weekly column in the “Chicago Daily Law Bulletin.” Her column, “Ask Snap-D,” provides answers to legal marketing, business development, strategic planning and law firm management questions from lawyers and judges from across the state of Illinois. In addition to Sandra’s in depth experience in the legal arena, she also leads marketing, business development and public relations initiatives for the educational, financial and health care sectors, while also being a game changer for associations and non-profit industries.
Sandra has won awards for innovative marketing programs, including NCMPR’s Paragon award, which recognizes outstanding achievement in marketing and communications and is the only national competition of its kind that exclusively honors excellence among marketing and PR professionals.
Sandra has taught undergraduate Business Management and Marketing courses and is a member of the Legal Marketing Association, National Association of Marketing and Public Relations and Publicity Club of Chicago. Sandra believes that giving back is essential. She has served as the head of the Francis Xavier Warde Parent Group Advisory Board, volunteers at Misericordia, Little Sister’s of the Poor, St Theresa’s Food Kitchen and is also an Entrepreunership mentor at St. Ignatius College Prepatory High School. She is a frequent speaker and writer on marketing, business development
and public relations related topics.
She holds a Master’s Degree in Business Administration (MBA), with a concentration in Marketing and a Bachelor of Arts degree in Corporate Communications.
